Word: maddens
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Dates: during 2000-2009
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...constituencies." Not unlike the storyline Hillary Clinton latched on to after her comeback win in New Hampshire, Romney did seem to find his true voice in his home state. There is no denying that he came across as more energized and focused than earlier in the campaign. Spokesman Kevin Madden asserts that the governor won because the former consultant finally shed himself of consultants: "There were no shortage of unsolicited advisors. Everyone had an opinion about what he should be doing...
...least, the campaign will stick to the messages they turned to after their defeat in Iowa: competence and change, no longer his conservative credentials. "The governor's experience as a solution-oriented guy, a turnaround CEO, is a particularly good fit in Michigan," says his national spokesman, Kevin Madden. "We can win there with a focus on the economy and showing the governor is someone who can lead on job creation and the global economy." Alex Castellanos, a senior strategist for the campaign, painted their seven-point loss - two points better than their finish in Iowa - as the campaign...
...Hillary Clinton's surprising win tonight may cause Romney to switch, again, to framing his candidacy as an anti-Hillary one. He can even keep his "Europe of old" line: Early on, his strategists contemplated bumper stickers reading "Hillary=France." Says Madden: "We're going to continue to draw contrasts with the Democrat front-runner, whether it's Hillary or Obama...
...this strategy to work, the Romney campaign has to moderate its public statements about McCain, whom they've tried to paint as a dangerous threat to "true" conservative values. They can't get bogged down in the mudpit they created. Kevin Madden, Romney's national spokesman, spoke of McCain last night with uncharacteristic generosity, lauding his independent style and allowing, "there's universal respect in the Republican Party...
This is the exact opposite of blaming the victim; it's blaming the customer - because Romney and his staff insist that the product itself is not flawed. "Romney represents the best candidate to continue beyond Iowa," Madden explained, patiently re-iterating the national security/social conservistism/economic conservatism triad (the fabled "Reagan coalition") that are the core competencies of brand Romney. "I don't believe Mike Huckabee has positions that are going to appeal to voters in New Hampshire, Michigan and South Carolina." And as for the negative ads - against both Huckabee and John McCain - that seemed to bait an already energized...