Word: maddens
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Dates: during 2000-2009
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...years and understands how to foster a creative environment. Like Harry Potter's Hogwarts, EA is divided into competitive teams; each works on a separate game, and each wants to outsell the others. But they also share innovations--so the realistic-looking blades of grass from, say, Madden NFL 2003 also find their way onto Harry Potter's Quidditch field. Result: 22 of those teams sold more than 1 million copies last year. That's as close as the video-game business gets to a Hollywood ending. --By Chris Taylor
VIDEO-GAME TESTER Trying out prototypes of Sonic the Hedgehog or Madden football sounds like hot-weather heaven--but who wants to spend all day with one game...
...action and kung fu movies that he loves, like "Blade." He proudly sports two big tattoos on his torso: depictions of Merlin the Wizard and a Joker. Like many pro athletes, he's superstitious - he wears his practice shorts backwards - and loves to play video games like John Madden Football...
...members of Windward Mark hope to revolutionize the structure and rendering of video games. Computer game graphics are generally unrealistic—no one looks at Madden Football, for example, and confuses the computer players for real players. Windward is attempting to close the gap between the less realistic images in video games and real-life film footage. “It’s not as if the technology isn’t there,” says Lang, who then proceeded to show me two extremely lifelike graphic images that he and his co-workers had created...
...selection of the place and the activities gives couples the chance to express their uniqueness and create their own world. Brooklyn-based artists Amy Madden, 29, and Christopher Quirk, 41, who met as students in Rome, got married privately in New York City in September 2002, and six weeks later they staged a wedding that reflected their artistic interests at the Castello di Montegufoni, a castle in the Tuscan countryside. Sixty guests stayed in the castle for a week, during which friends and family joined the couple in reciting poetry and enacting scenes from The Decameron, Giovanni Boccaccio's 14th...