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...MSNBC, meanwhile, bias charges were the tipping point in a major shake-up. Taking a page from Fox News, the cable network has cultivated opinionated, left-of-center hosts like Rachel Maddow, Chris Matthews and Keith Olbermann. This juiced MSNBC's ratings, but it threatened the perceived neutrality of Brian Williams et al. and thus the larger NBC News sister brand. When delegates chanted "NBC! NBC!" during the media-bashing at the RNC--and not in the good "U.S.A.! U.S.A.!" way--it amounted to a massive negative ad on six networks. The following Monday, NBC announced that Matthews and Olbermann...

Author: /time Magazine | Title: Defeat the Press | 9/11/2008 | See Source »

...Doing TV - first on CNN with Tucker Carlson, then exclusively on MSNBC - Maddow at first showed jitters. She didn't look comfortable with the ludicrous compression of arguments, the need to drown out other guests to get a point across. The casual-garbed Maddow also felt awkward having to "dress like a Senator" on TV. But as her radio work proved, Maddow's a quick study. She got on top of the medium quickly. Certainly the MSNBC brass thinks so. Otherwise they wouldn't have dumped Dan Abrams' The Verdict to make room...

Author: /time Magazine | Title: Rachel Maddow: MSNBC's New Voice | 9/8/2008 | See Source »

...Maddow's patter naturally resonates most deeply with her fellow lefties. But just as liberals tuned in to Limbaugh for the sheer entertainment value of a great spieler reveling in his love of being on the radio, so conservatives can connect with Maddow's chipper intimacy, her skill at marshaling arguments without bullying the listener, her gift for sounding more or less middling to either side. Unlike many hosts on the radio and TV left and right, Maddow majors in common sense and shies away from conspiracy theories - though she did push the notion that Jeb Bush would be this...

Author: /time Magazine | Title: Rachel Maddow: MSNBC's New Voice | 9/8/2008 | See Source »

...there, but she seems genuinely modest (a rare attribute for a TV or radio host) and self-deprecating in a wry but not flagellating way. A self-proclaimed "civics geek," "policy wonk" and "prude," she will often dare to be square. On Wednesday's radio show Maddow acknowledged that whenever she hears The Star-Spangled Banner, "I immediately start to weep." Then she cut to a live feed of the convention's nominating roll call, and as New York State delegate Hillary Clinton proposed that Obama be declared the candidate then and there, Maddow blurted out, "I'm crying...

Author: /time Magazine | Title: Rachel Maddow: MSNBC's New Voice | 9/8/2008 | See Source »

...peanut gallery behind the outdoor MSNBC convention post in Denver, some of them cheered whenever their gal got to speak. But the real reason to be pleased about her ascension is that it could offer an oasis of civility in the armed conflict of guys tearing one another apart. Maddow's emergence from the shadows suggests a beguiling option for cable-TV news talk: that nice is the new nasty...

Author: /time Magazine | Title: Rachel Maddow: MSNBC's New Voice | 9/8/2008 | See Source »

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