Word: maddox
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...Albany. An urbane, Massachusetts-born publisher, Gray campaigned against the Great Society, lawlessness, and bragged that his stand during demonstrations in Albany resulted in the jailing of Martin Luther King. Gray, however, despite an enormous advertising campaign, never gained the popularity among the state's hard-core segregationists that Maddox enjoyed...
While Gray and Maddox battled for the racist vote, Arnall and State Senator Jimmy Carter split the moderate support. Carter possesses all the boyish charm and warmth that Arnall so desperately lacks, but until the last two weeks of the campaign, Carter struggled against the damning popular assumption that he was too little known on a statewide basis. But, in fact, Maddox barely edged out Carter for the runoff spot...
Confronted by the runoff, Arnall told his top lieutenants that he had to save money for the fight against Callaway, rather than spend lavishly to beat Maddox, His consequent failure to provide funds for the transportation of Negro voters was partly responsible for the disappointing Negro turnout...
There were other factors more central to Arnall's defeat. The timely Atlanta riots--one week before the first primary--no doubt strengthened Maddox. Although he had much Atlanta big-business support, Arnall failed to receive endorsements from most major public officials, who played coy the whole way. Finally, Arnall was personally disliked by many people who simply could not stomach his inflated, exultant style...
Georgia's lack of party registration and the absence of a Republican primary hurt Arnall the most. With Callaway unopposed, some 75,000 to 100,000 Republicans were able to vote in the Democratic primary for the supposedly weaker candidate, Maddox...