Word: made
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Dates: during 1930-1939
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Stan Shaw's sponsors now number eleven, have been as many as 14. They and the studio net him between $7,500 and $10,000 a year. In his first year he broadcast ten chop-licking plugs a night to the lunchroom circuit for doughnuts and buns made by Fischer Baking Co. Sample "It's permissible to dunk Fischer's doughnuts up to the second knuckle." In that year Fischer's opened two new branches, added 19 new delivery routes. His first sponsor, in 1935, was Krueger Brewing Co. In 25 days, with no other advertising...
Last Sunday the half-hour Round Table discussion was opened and closed with an apology by the University's vice president Frederic Campbell Woodward (a Hoover aide with the U. S. Food Administration in 1917): "That statement should never have been made. We have ample assurance that it is absolutely untrue. We not only wish to state our regret but our full confidence that Mr. Hoover's public life stands out for high standards of probity, political honesty and abhorrence of political corruption...
This disclaimer may have satisfied Mr. Hoover, but it irked Columnist Pearson considerably to be thus roundly denied. Next day his attorney, Ernest Cuneo, wired Vice President Woodward, curtly labeling the denial "a statement . . . viciously attacking the professional integrity of my client," and winding up: "Unless proper apologies are made to Mr. Pearson, immediate legal proceedings will be instituted...
Maestro Toscanini apparently had become a Lucerne fixture: he rented a chalet on the lake, began building a permanent home there, was made an honorary citizen of the town. Last summer Toscanini saluted another musician who once lived on Lake Lucerne. In Richard Wagner's garden, Toscanini "reconstructed" the first performance of the Siegfried Idyll, which was a serenade to Wagner's mistress and wife-to-be, Cosima...
...Ambassador to the Court of St. James's, went for a swim at San Sebástian beach in Franco's Spain, he was tapped by a Spanish cop, who quoted Spain's antiquated new beach laws (TIME, Aug. 7), made him don a top to his bathing suit...