Word: made
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Dates: during 1930-1939
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Trends. Almost everyone thinks he knows what a trend is, but to a sociologist a trend is a numerical series showing change in a more or less constant direction. The University of Chicago's tall, affable William Fielding Ogburn has made a special study of trends. He once headed a detachment of the National Resources Committee which, on the basis of trend analysis, listed 13 technologies due for a booming industrial future (TIME, July 26, 1937). Such predictions are made possible by extending (or, in sociological jargon, "extrapolating") into the future the trend line as charted...
...friend of Dr. Ralph Robertson Mellon in Pittsburgh lay dying from blood poisoning caused by streptococcus. In despair, Dr. Mellon gave him a dose of prontosil (sulfanilamide), a German drug never before tried on human beings in the U. S. To his joy, the dying man made a rapid recovery. That was three years...
...County Society," said the Progressives' manifesto, "should study without prejudice all reasonable proposals made for the solution of the problem of medical care [and] . . . encourage well-planned experimentation in this field...
...Martin Block decided that there must be better rackets than tearing off Mr. Young's calendar. He found he had a purling, pitchman-style voice that made people buy things. He bought an old Buick, installed a phonograph, a microphone and loudspeaker, parked it under the windows of a chocolate yeast company's directors' meeting, let go with The Stars and Stripes Forever and a blaring, vitaminy commercial. At the music, directorial paunches creased over the window sills. At the commercial, three directors rushed downstairs, hired Martin and his noisemaker at $450 a week to plug chocolate...
...California, in 1933, Martin heard a radio program called The World's Largest Make-Believe Ballroom. It was simply a daily program of phonograph records, but the announcer made a great pretense of having, say, Jan Garber playing on Stage One, Paul Whiteman waiting his turn on Stage Two, Rudy Vallee in the wings, ready to croon. The announcer carried on one-sided conversations with the great names on the record labels, took listeners in their imagination to a Make-Believe Ballroom, far from any two-by-four radio studio...