Word: mades
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Dates: during 1950-1959
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...Once that got out, Ford had to speak out, though it had planned to hold off until all Edsels in dealers' inventories were sold. It really did not make much difference. As of last week, only about 2,800 of the "all-new" 1960 Edsels had been made. To mollify those few customers whose cars are now orphans with low trade-in value, Ford offered a $300 certificate to be applied against the purchase of any other Ford product...
After the decision was made in 1955, Ford ran more studies to make sure the new car had precisely the right "personality." Research showed that Mercury buyers were generally young and hot-rod-inclined, while Pontiac, Dodge and Buick appealed to middle-aged people. Edsel was to strike a happy medium. As one researcher said, it would be "the smart car for the younger executive or professional family on its way up." To get this image across, Ford even went to the trouble of putting out a 60-page memo on the procedural steps in the selection of an advertising...
...boom was starting in the compact field, an area the Edsel research had overlooked completely. Edsel's styling, in particular the grille, which resembled an Oldsmobile sucking a lemon, was not much help, even after the lemon was removed. In its first six months Edsel made 54,600 cars, and then went steadily downward: 26,500 cars in 1958, fewer than 30,000 cars so far in boom-time...
...officials, finally said: "If it must be, then De Beers must do it too. We cannot stick our heads in the sand." Last week De Beers finally did it; the company announced that it had developed a synthetic diamond to compete with G.E.'s highly successful man-made stones as industrial abrasives...
...patents. It filed provisional patent applications all over the world, including the U.S. where G.E. had no patent. The Defense Department had placed a secrecy ban on the G.E. process, only lifted it last September. The ban prevented G.E. from receiving a final patent that would have made their process a matter of public record...