Word: madhavan
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Dates: during 2000-2009
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...economics are compelling, but it's still been difficult for India's animators to gain the acceptance of clients who don't think of India as an animation center. A.K. Madhavan, Crest's CEO, recalls fruitless sales trips he made to the U.S. in 1999 and 2000. "Had we known how tough it would be to get a breakthrough," Madhavan admits in retrospect, "we might not have kept going." Persistence and a little good fortune helped Madhavan get his big break. While in Texas in 2001, he met with an independent animation producer named Mike Young, who happens to share...