Word: madison
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Dates: during 1950-1959
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...wrote the distinguished Chinese scholar-philosopher Lin Yutang in The Importance of Living, his bestseller of 21 years ago. Today, suave, slight Dr. Lin. 63, is an orphan no longer. Last Sunday he sat in the congregation of his new church-Manhattan's Madison Avenue Presbyterian Church-and listened attentively to the sermon of its Scottish-born pastor, the Rev. David Read. Afterward, puffing a pipe in the sun-filled living room of his modern apartment on Manhattan's East Side, the onetime pagan explained his new position...
Soft & Sweet. NBC is beefing up its programing, hopes to produce shows so attractive that its affiliates will have no excuse to turn them down. NBC Radio's Executive Vice President Matthew J. Culligan sells his product with a highly polished Madison Avenue pitch. His patter is as distinctive as his black eyepatch, a souvenir of a losing scrap with a hand grenade during the Battle of the Bulge. He talks in terms of "imagery transfer" (which is simply radio cashing in on established TV advertising slogans, a method of attacking the public's ears while it rests...
Drama v. Diffusion. In the U.S. the symptoms are less dramatic and more diffuse than in Europe. In Dr. May's practice with Manhattan professional workers and exurbanite brokers and industrialists, the symptoms may be nothing more pronounced than an exaggeration of the normal routine. Wall Street and Madison Avenue, he believes, require compulsive characteristics for success. The man who succeeds in these fields, becoming a slave to routine and conformity, gets nervous when the daily cycle is broken-which explains why he drinks so much on Sundays and holidays...
...basket with a flick of his powerful wrists. As he lay flat on his back, Cincinnati's Oscar Robertson watched the ball drop through the hoop. His expression was casual, as if he had expected it all along. The 14,587 spectators in New York's Madison Square Garden, who had expected no such thing, came to their feet with a roar of amazement...
...arms out with lightning speed to break up N.Y.U. plays, steal the ball, intercept passes. Through it all he drew only one personal foul, though he played all but the final 45 seconds. If he had not been suffering from an injured back, Robertson might have eclipsed his own Madison Square Garden scoring record of 56 points, made last year against Seton Hall. Said N.Y.U. Coach Lou Rossini ruefully: "He's as great a basketball player as I've ever seen. I guess the only way to stop him would be to put four...