Word: madison
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Dates: during 1950-1959
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...congregation at the Madison Avenue Presbyterian Church of New York City knew him as a staunch defender of all faiths and as a minister firmly opposed to anti-Semitism. While at Harvard, despite some impressions to the contrary, he has leaned toward inter-faith use of Memorial Church as far as the official or unofficial rulings of the Corporation would allow...
...Psychologist Ernest Dichter, specialist in motivational research-"MR" to Madison Avenue clients (TIME, May 13)-probed the motives of both doctor and patient, told a forum of 1,000 physicians in Washington that they should abandon the "father image" role of the old-style family doctor. Dichter advised: "Accept the fact that today's patient has grown up and can read current medical articles," and treat him more as an equal. This goes for fees, too: the doctor should quit thinking of himself as a saint, admit frankly that he has to be a businessman. "Patients resent having fees...
When General Motors' Buick Division plucked its $20 million account from the hands of Manhattan's Kudner Agency after 22 years of going steady (TIME, Jan. 6), Madison Avenue buzzed that
...heads called an open season on the agency, aware that Curtice, who is scheduled to retire next year, would be hard pressed to defend it. As of last week, Kudner had only four small G.M. accounts worth some $6.000,000 left-Fisher Body, Allison Engine, Cleveland Diesel, Detroit Diesel. Madison Avenue was taking bets on which would be the next to go, and who would pick up Frigidaire and G.M.C. Truck. One leading possibility: McCann-Erickson, which gave up Chrysler to take over Buick. is anxious for a crack at the rest of G.M.'s big business-though...
...unshaken. Todd invested early in Cinerama, sold out and invested in Todd-AO, sold his interest in this successful process to help finance 80 Days. He wanted everything to be big, fast, spectacular. On the first anniversary of 80 Days, he threw a party for 18,000 friends in Madison Square Garden that was a spectacular flop. "Well," shrugged Mike, "you can't say it was a little bust...