Word: madison
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Dates: during 1950-1959
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...family musicale has gone the way of family Bible-reading, but in its place are thousands of groups that give the weekend instrumentalist a chance to play anything from bop to Bartok. Madison Avenue admen get together to play igao's jazz, Menninger Foundation psychiatrists play Bach. In Chicago a group of Northwestern professors formed a combo called "The Academic Cats," and San Francisco Christmas shoppers are currently being assaulted by the excruciating street-corner sounds made by nine businessmen in "vaguely Franco-Prussian uniforms" who bill themselves as the "Guckenheimer Sour Kraut Band" ("We take out our animosities...
...liturgy of Madison Avenue, one of the sacred canons is that admen must sincerely believe in and use, at least in public, the products they plug. To avoid any heresy among his agency's 530 toilers, President Arthur Fatt of Grey Advertising Agency (26th ranking, with 1956 billings of $35 million) recently reminded them in a memo that Grey's "clients and their products" are "to be boosted round the clock, wherever we are, whatever we do." In case they missed the point, Fatt thoughtfully attached a checkoff shopping list of his clients' products, including Kolynos toothpaste...
...doing a Communist play." All that had happened was that a columnist for some 45 Roman Catholic newspapers and magazines had written a story complaining that CBS was about to stage a play whose off-Broadway version in 1954 pleaded "for soft handling of suspected Communists." The story sent Madison Avenue into a flap, and ad agencies for go's five sponsors talked of backing out. Officials at CBS rushed down a wad of proposed script changes...
...According to the script, Argentina's Antonino Rocca was one of the "heroes," and California's Dr. Jerry Graham was one of the "villains" in the professional wrestling show at Madison Square Garden. But wrestlers are notorious hams, and few fans were surprised when Rocca attacked Graham after the bell. Only when the burly Argentine began banging his opponent's head against a ring post and real blood fell on the canvas, did the crowd realize that it was watching a real fight for a change. Few in the Garden wanted to waste the rare opportunity. Beer...
...Celtics downed New York 120 to 107 Wednesday at Madison Square Garden, but last night the Knicks took the lead at the start and never relinquished...