Word: madison
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Dates: during 1950-1959
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...four months, blonde, Tampa-born Dr. Deborah Coggins, 32, served as the first woman health officer of Florida's Madison. Taylor and Jefferson counties. One day last August, she was consulting with Ethel Kirkland, who is in charge of the Florida State Board of Health's mid wife training program. Dr. Coggins suggested that they carry on business over their lunch. Because Ethel Kirkland is a Negro, Dr. Coggins carefully asked the manager of the Madison Hotel (allwhite) restaurant if they could use a private room; the manager did not object, and neither did anybody else except...
...Died. Madison Alexander Cooper Jr., 63, Waco (Texas) bachelor who managed his family's real-estate fortune, courted "a string of widows," in his spare time turned out (1952) the lusty, lengthy (two volumes, 1,731 pp., 840,000 words) novel, Sironia, Texas, which told in raw, unselective detail everything that happened in 20 years to some 30 major characters; of a heart attack in his auto after completing his thrice-weekly, mile-long jog around the Municipal Stadium track; in Waco, Texas...
...reedlike pliancy proves as irritating as Dexter's rocklike immobility. The only way to achieve success, Maggie sees, is to do it on her own and, with the men away in World War II, she does. She leaps ever higher up the dizzy crags of Madison Avenue, until she reaches the pinnacle-her own radio chatter program...
...have filled newspapers, magazines and television screens with talking dogs and tattooed men, philosophical musings and the Piel Brothers. Though some of this procession represents the extremes of the huckster's art, the pattern reflects a basic shift in the philosophy of salesmanship that has influenced advertising from Madison Avenue to Madison, Calif, (pop. 400). The new pitch: sophisticated selling...
Some admen contend that the soft-sell approach can succeed only in limited luxury-class markets, that keenly competitive mass-marketed goods still demand fact-filled, reason-why copy. Says an old Madison Avenue slogan: "The more you tell, the more you sell." On the other hand, understated advertising has successfully sold many items, from dogfood to diapers, in mass-market fields where there is little discernible difference between competing products. Instead of lecturing readers on engine-ping, Standard Oil Co. (Ohio) diverts them with spaceship cartoons. George Gobel's fey, sophisticated humor has helped to build Dial soap...