Word: madison
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Dates: during 1960-1969
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...still hangs open in his big left hand as he moves back from the lectern, then up to it again. The message is as sternly fundamental as ever: "God says I command you to repent." Still, something was missing last week as Graham crusaded in Manhattan's new Madison Square Garden. Time and repetition have mellowed the fervor and intensity with which America's most successful evangelist once virtually pried sinners out of their seats to come forward and give themselves to Christ...
Saturation TV. Wisely, the evangelist did not try to compete with his own grueling performance of 1957, when he preached for 16 weeks straight, lost 30 pounds, and set an all-time attendance record (2,397,400) for the old Madison Square Garden. Instead, convinced that "TV is the only way to reach the non-churched," Graham and his team settled for a far smaller in-person crowd (some 200,000) during a ten-day crusade and concentrated on saturation TV coverage: one-hour condensations of the proceedings each night on 17 eastern television stations. He even used closed-circuit...
...same sense of black pride is found in the slogans of Howard Sanders, a former radio executive who opened his own agency on Madison Avenue in 1966 and now bills $1.5 million. His frank approach is illustrated by a campaign to present R. J. Reynolds Tobacco Co. to the black community. One picture shows a Negro in a white shirt and necktie adjusting a complex piece of laboratory equipment. The caption: "What's Franklin Weaver doing in our chemical plant if he's not there to sweep?" It would be difficult for a white agency...
...embittered horseplayer recently remarked, "If they raced rats and placed Tote machines in Madison Square Garden, they could fill the joint with suckers every night." He was getting at a basic truth about the fascination of gambling. But what clearly eluded him-and what Sam Toperoff conveys with love in this oddly winning novelistic memoir-is the peculiar delight, the exquisite angst that horses (and wagering on them) give a really dedicated race-goer...
...that bore no traffic tickets. Lindsay retorted: "Why didn't you report them?" Finally, after a lecture to Gray on civic responsibility, the mayor stood up and grumped out of the studio. Spotting a limousine awaiting another of Gray's radio guests parked in front of the Madison Avenue building housing the studio, Lindsay shouted at the bewildered chauffeur: "Whose car is this? This is a bus stop-get out of here immediately!" In panic, the driver moved forward, then back, but was cut off by the mayor's car maneuvering out of an adjacent parking spot...