Word: madison
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Dates: during 1970-1979
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MARK E. SINGER, '71 University of Wisconsin Madison...
After a visit to the Paris grave of famed Chanteuse Edith Piaf, his father's mistress, petit Marcel finally arrived at Manhattan's Madison Square Garden last week for his first fight in the U.S. As always, he carried with him cherished mementos of his father: the taped water bottle he always used in the ring, the watch he was wearing when he died, the bloodstained trunks he wore when he dethroned Zale. Whenever anyone mentioned his quest for the championship, petit Marcel spoke the few words of English he had mastered: "It is my destin...
...possessed, lyrical people, bigots." More seriously, he strikes out against the increasing stridency and publicizing of our time, against the mentality which demands that every new work of art be apocalyptically, original, which precludes germinal innovations, and that these doomsday products shatter the benighted with all the force Madison Avenue can summon. Eventually we would need a cathedral to house properly a concert which consisted of one hundred amplifiers tidally shoring up our ruins with the unforgettably moving sound of a single human hair being twisted...
...commanding 53-40 lead at half time. In the second half, the Knicks started three forwards and two guards and shifted to what they call their "inspirational defense." One part heart and three parts hustle, the pressing defense drove the Lakers-and 19,500 wildly cheering fans in Madison Square Garden-into a near hysteria. The undersized Knicks skittered around the 7-ft. 1-in. Chamberlain like squirrels under a sequoia, forcing the shaky Lakers to throw the ball away 19 times. Final score: Knicks 107, Lakers...
...hard-core optimists, they have been slow to acknowledge the sense of uncertainty spreading over the economy and the nation. But advertising must mirror the mood of its society, and the growing signs of caution among consumers have become too obvious for even the dream spinners of Madison Avenue to ignore. The result: while there is still an abundance of frilly, fun-slanted promotions, a new tone, faintly reminiscent of the Depression years, is creeping into more and more advertising. The trend is toward a fresh stress on value...