Word: madison
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Dates: during 1970-1979
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...home last week when a handsome new book, The Presidents, by the National Park Service, was mailed around town. George, John, Thomas, Andrew, William, Millard, Abraham, Chester, Warren, Franklin and all those others march formally out of history. There are other Jameses too, but with last names like Madison, Monroe and Polk. At the end is No. 39: Jimmy...
...that I found in my annual drive down Park Ave. and up Madison Ave. came not from the outdoor Christmas trees (you've seen one evergreen, you've seen them all) nor in the Santas on every street-corner, but in seeing how many blocks we could make on one light. Once a cynic, always a cynic...
...Madison...
...there as an innocuous rib turned into a commercial bonanza. Slipping out of their tops-he as startled as she at the absurdity of the spontaneous burlesque--they earned, at least, attention. The camera flashes went wild, and papers sold like Fenway franks the following day. Schwarzenegger is a Madison Avenue dream, a product who customizes himself for whatever consumer he is dealing with at the time. In the Midwest he pulls off his shirt; in his documentary-movie "Pumping Iron" he likens bodybuilding to 24-hour-a-day orgasms; and during an interview at the Crimson last week...
...companies, then, are waging a subtle and clever propaganda campaign. With pressing decisions to be made regarding national energy policy. Americans can little afford to be duped and mesmerized by Madison Avenue con men. Trusting your car to the man who wears the star is one thing; trusting an oil company with a multi-million dollar public relations budget is quite another...