Word: madison
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Dates: during 1970-1979
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...programming executives are consummate gamesmen. But traditionally, the fall schedules they announce close to Washington's Birthday-unlike the trial balloons they float down Madison Avenue earlier-are the ones they really mean. This year, there was an unprecedented amount of delay and, in the words of one ABC vice president, "a lot of lying." The explanation came last week with the schedules: 35 of TV's 77 prime-time series, including the longest running program of them all, The Ed Sullivan Show, were jettisoned. It was the most convulsive upheaval in network history...
Bauer, who hails from South Norwalk, Conn.. won the title at the National Horse Show held in Madison Square Garden last November S. "I was the favorite, which is a very tough position. A million little things can go wrong, and there is so much pressure," Bauer said last week...
...heavyweights delivered-and so did the fans. TV hookups, which beamed the bout to 300 million viewers in 46 countries, pushed the total gate to a possible $20 million. According to Las Vegas bookies, the fight generated an estimated $1 billion in bets. On the big night, Madison Square Garden scalpers were demanding-and getting-$850 for a $150 ringside seat...
...government, for one. The Internal Revenue Service is guaranteed 3.5 million of the 5 million guaranteed the fighters, and is bound to get a sizeable chunk of the record-breaking $20 million take. And, of course, the takers won-Madison Square Garden and Fight of Champions, Inc., who promoted the fight internationally, the vast web of local promoters, ticket scalpers, bookies and sportswriters-are all enjoying fat times in Fat City...
...best heavyweight in the world as long as Ali remained unbeaten? Not according to millions of Ali's fans. Certainly not to Ali himself. "I want Frazier," he screamed when Joe won the title. "I want Frazier now!" Now is next Monday night. In Manhattan's Madison Square Garden, Ali and Frazier will finally decide, in 15 rounds or less, who really is "the greatest," who is the "onliest champ...