Word: madison
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
DIED. Rosser Reeves, 73, Madison Avenue's high-powered guru of the hard sell, and chairman from 1955 to 1966 of Ted Bates, which he helped make one of the top five ad agencies in the world; of a heart attack; in Chapel Hill, N.C. A pioneer of political commercials (for the 1952 Eisenhower campaign), he preached against mere "show window" ads that win art-direction awards, emphasizing instead a product's "unique selling proposition." Samples of his credo at work: ads for M & M candies ("They melt in your mouth, not in your hand"), and Anacin ("Fast...
...research medicine from its beginnings to the present time. At its inception, medicine was essentially based upon the natural sciences; botany, geology, and mineralogy. Consequently, the Countway collection of rare books include works by Isaac Newton and Marie Curie. There are one thousand incunabula, numerous papers on inoculation by Madison and Jefferson, the "Gray's Anatomy," and a host of letters by early American doctors like Benjamin Rush and Joseph Warren from which modern clinicians pick up new medical methods of treatment. Even obsolete medical procedures like blood letting and stretching bones can be found in the masses of data...
Public Service began constructing Marble Hill in 1978. The original cost estimate for the plant, situated near the small town of Madison, was about $1.4 billion. But Marble Hill ran into the same sort of quality-control problems that have bedeviled the rest of the nuclear power industry, and costs shot upward. Construction crews, for instance, routinely failed to repair properly the air pockets that formed in the concrete as it was being poured. Last month a task force estimated the total price of completing the project would be $7.7 billion or more...
...scribble his first short stories. With a stubbornness that bordered on menace, the "red-faced, blue-eyed giant," as a contemporary described him, toughed out the lean years. He worked as a hand on sugar-beet ranches and wheeled 100-lb. barrows of concrete as a construction worker at Madison Square Garden during a stay in New York City. The publisher of his first novel, Cup of Gold, a lush fantasy about the pirate Henry Morgan, promptly went belly-up. So did his next two publishers. It was not until 1935, with Tortilla Flat, a somewhat arch dramatization...
David C. Lyons Madison, Conn...