Word: madison
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Dates: during 1980-1989
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Some city officials use Madison Avenue techniques to make their pitch. Last June, Baltimore splashed a list of 2,500 wishes across two newspaper pages. More than half have since been granted: city offices got duplicating machines, schools were fumigated, vans for transporting senior citizens were repainted, a four-story 19th century observatory was refurbished, and seats at Memorial Stadium were scrubbed clean. Estimated value of the goods and services: $10 million. "The response was truly gratifying," says Mayor William Donald Schaefer, "an inspiration to carry on through hard times." Detroit's gift catalogue has raised...
...wrestlers boosted their season record to 12-3-1 with four wins against one loss over the weekend. Besides the Ivy League competition, the team had three other tough opponents, beating Delaware St., 20-17, and James Madison, 27-17. The team's only loss over the weekend came against Franklin and Marshall...
...campus, especially those made by frustrated student organizers and journalists, too often rely on romanticized and unhistorical references to earlier outbursts of high emotion and demands for sweeping change. It is particularly ironic that some adults who have moved smoothly from the 1960s youth movement to Wall St. or Madison Ave. now scoff at the calm in the Yard. Both groups carelessly downplay the extraordinary influence of events such as the crusade against Southern racism and the threat of being drafted to fight in a secretively pursued foreign war. Forgotten are the significant academic reforms implemented since the late 1960s...
...clear that the Soviets' skillful propaganda?stressing their peaceful intentions, their willingness to reduce their numbers of missiles aimed at Western Europe and their flexibility at the bargaining table?has convinced many Europeans that the Soviet disarmament goals are genuine. The U.S., known for its Madison Avenue genius, has been put on the defensive. Acknowledging as much, the White House last week announced the formation...
...reluctance to view cigarette production as immoral is widespread. Supporters of companies like Philip Morrison reason that the guiding tenet of American commerce has been consumer freedom of choice, from the days of wagon-pushing peddlers selling magic elixirs to computerized, stylized Madison Avenue marketing. As long as smokers understand the risks cigarettes pose, many believe, others have no business trying to discourage or eliminate tobacco production...