Word: madison
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Dates: during 1980-1989
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...play for the female market. Explains Senior Product Manager Robert Merz: "We decided to showcase a woman in this new commercial because 50% of the light-beer drinkers are women." But G. Robert Holmen, who produces the ads for competing Miller Lite, insists that Natural Light is only using Madison Avenue's oldest pitch of all. Sniffs he: "This is the last gasp for Natural Light. They are relying on sex to sell the product." Shameful...
...Twentieth century American politics. Astonishingly few American leaders, and almost no presidents, have been immersed in the nation's cultural and intellectual life. In fact, it probably would be too much to ask many of them to hold forth on the Jefferson-Hamilton debates, the 14th Amendment, Marbury v. Madison, or any of the historical events that defined America's ideological bent. Ronald Reagan may be our most obviously unintellectual leader, but he is not alone; you'd probably have to go back to Adlai Stevenson to find a national politician well-versed in national culture and literature and able...
...other hand, the announcement that the "best of the small presses" has been gathered in one volume poses some problems. Pushcart Editor and Publisher Bill Henderson writes that the 52 winners were chosen from more than 4,000 submissions by 2,000 presses, ranging from Abaxas (Madison, Wis.) to Zuezda (Berkeley, Calif.). Since no one person could comfortably read, much less intelligently compare, this avalanche of material, Henderson called on "the assistance of 147 staff and special contributing editors for this edition." Any anthology designed by so large a committee is bound to look more like a camel than...
...major way that companies have changed to meet the demands of the dominant consumer group is to "reposition" products through advertising, as they say along Madison Avenue. This means trying to make an existing product appeal to a new audience. Snickers candy bars, for example, are now being sold by actors in hard hats on television, who declare: "I can eat a Snickers, go back to work and not worry about being hungry until it's time for lunch." Johnson & Johnson is currently pitching its baby-oil, baby-powder and baby-shampoo ads directly at adults, often with...
...Bogart, executive vice president of the Newspaper Advertising Bureau, thinks that most major markets can support two competing newspapers if merchants wake up to their self-interest. Instead, most advertising decisions are made not locally but on Madison Avenue or at national headquarters of local department stores and supermarkets. There, decisions are reached, says Bogart, "with single-minded impersonal efficiency. The second paper gets dropped if the advertiser is satisfied that the dominant paper gives him 60% of the target audience." Does the disappearance of the second paper matter to anyone, except in an anguishing way to its owners...