Word: madison
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Dates: during 1980-1989
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...Madison Avenue aims anew at the baby-boom generation...
Those jolly folks on Madison Avenue are at it again, revealing more about major American social trends than many of the programs their heavy selling efforts subsidize. While 15 years ago advertisers were concentrating on "the youth market," today they are aiming at those same people now transformed into adults. This is the group that the New York advertising agency Batten, Barton, Durstine & Osborn in 1964 dubbed "the Pepsi Generation." But their buying tastes are changing along with their age, and market people are adapting products and advertising pitches to come up with whole new lines of goods...
...dubbed "the girl in the red velvet swing" But she swung a little too much, and her dalliance with Stanford White prompted her husband, Millionaire Socialite Harry K. Thaw, to murder the celebrated architect during a musical-comedy performance on the roof garden atop the White-designed old Madison Square Garden. For the film adaptation of E.L. Doctorow's fictive replay, Ragtime, Director Milos Forman, 49, interviewed hundreds for the part of Nesbit, then settled on Elizabeth McGovern, 20, after he saw her in Ordinary People. The young actress seems well outfitted for her new role. "There was nothing...
...water-purifying tablets; ranchers buy lousefly killer, sheep-branding liquid and cow vaccine. God knows who buys hundreds upon hundreds of Wall Drug gimcracks, from spoon holders to ashtrays. "People want a little something they can take back to Grandma," says Bill Hustead, 54, Ted's son. A Madison, Wis., woman on her way to Wyoming is agape, like most newcomers: "This blows me away. Who'd think there would be something like this, ten miles from a herd of bison...
More and more companies are making the same decision as Mrs. Paul's. They are using established brand names on new products, a strategy known on Madison Avenue as "brand extension." Honda Motor Co. made sure its well-known auto motive name was prominently displayed on the firm's new power lawnmower. General Foods named its dessert-on-a-stick Jell-O Pudding Pops. Also in the testing stage: Jell-O Slice Creme, a freezer cake mix; and Jell-O Gelatin Pops, whipped gelatin on a stick. "The consumer is suspicious of exaggerated claims and therefore trusts certain...