Word: madison
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Dates: during 1980-1989
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Sometimes ads can succeed beyond a lawyer's wildest dreams. Madison, Wis., Attorney Ken Hur, founder of a low-cost legal clinic, pushed its services with a variety of novel pitches that he says made him "the advertisingest lawyer in America." A hearse, for example, began to rumble along local streets with a printed message promoting $15 wills. Before long, Hur left the clinic and boosted his own hourly charge to $100. He explains, "I had to raise my rates to drive away business...
...what people out West like to call an Eastern Bastard: I don't know how to ride a horse, I've never shot a ground squirrel, and I think Mount Washington is a big mountain. I've lived most of my life right around Boston. I was born in Madison, Wisconsin, but Madison is really nothing more than an island of East in the vast sea of the Midwest. And the last time I saw California I was two years old. I was really prepared for some kind of Culture Shock when I got out there. I was looking forward...
Call it perversity, but I call up the main offices of GQ on Madison Avenue in New York. I ask a succession of people at swit-chboards to describe GQ's readership to me. The first woman tells me they're gentlemen. Righto, champ. And quarterly fans too, no doubt. The next tells me they're, you know, fashion-conscious. Finally someone gives me the whole rundown out of a book. It is, as she says, "A lifestyle magazine for the young urban male." More specifically, 'although its coverage is centered on current men's fashion developments it also features...
...does this overstate the case. A special investigative team of TIME correspondents found that in Vienna, Ga., or Venice, Calif., a gram of coke was about as hard to find as a six-pack of Bud. Whether in a suburban high school outside Los Angeles, on Wall Street or Madison Avenue or in the interstices of ostensibly "straight" Middle America, $100 will rapidly summon up a gram of what goes for cocaine...
...toot goes on. In some of the better Madison Avenue offices, admen offer clients coke instead of martinis. Says one New York advertising executive: "About 75% of all the bright young Turks in the advertising business use some regularly, some occasionally, but they all use it. Spill out a couple of grams of that white stuff on the table and everyone knows where you're coming from...