Word: madison
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Dates: during 1980-1989
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Investors agreed. They flocked to place money with the brothers, who had earned a reputation for creativity and bareknuckle competitiveness in the genteel British ad market. The Saatchis went on a billion-dollar spree that sparked panic on then complacent Madison Avenue and helped fuel a merger frenzy as other agencies joined forces to stay in the game. Meanwhile the brothers bought and bought. Among the dozens of U.S. firms they scooped up were top names like Compton Communications (purchased in 1982 for $55 million), Dancer Fitzgerald Sample (1986, $75 million) and Backer & Spielvogel (1986, $100 million...
...Earth Day 1990 headquarters in Palo Alto, Calif., 20 staff members are plotting strategy as if the event were a political campaign. "We're organizing neighborhoods, regions and special constituencies," says communications director Diana Aldridge. The group has taken a few marketing cues from Madison Avenue as well. As part of a drive to raise $3 million, Earth Day 1990 is licensing its logo, which will be plastered on everything from coffee mugs to windbreakers. Posters and ads will soon appear carrying the slogan EARTH DAY 1990: WHO SAYS YOU CAN'T CHANGE THE WORLD...
Mosteller said he taught probability and statistics to students all across the country during the 1960s on NBC's "Continental Classroom" television program. In collaboration with David L. Wallace of the University of Chicago, he also used statistical techniques to determine that James Madison wrote several of the Federalist Papers, whose authorship had been disputed, he said...
...wait a minute. If Madison Avenue is any indication, American women are going backward. What happened to the superwoman in the tailored suit and floppy bow tie who brought home all that bacon? What happened to breakfast with the national sales manager and racing for the 8:05? What happened to aspiring to the executive suite, to beating men at their own game...
...been called "an iconoclastic genius," "a Superman of Madison Avenue," "a legendary advertising guru." George Lois modestly demurs: he prefers to think of himself as "a semi-legendary advertising guru." Naturally that made him the perfect choice for us. Beginning this month, Lois, the creative director of the New York advertising agency Lois/GGK, has taken charge of communicating TIME's editorial benefits to readers and advertisers across America...