Word: madison
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Dates: during 1990-1999
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This Methuselahan march up the demographic ladder also poses a challenge to the youth worshippers in Hollywood and on Madison Avenue who have grown accustomed to targeting audiences between the ages of 18 and 49. "We have the entire marketplace in a ridiculous state of denial, and it's costing companies, advertisers and marketers billions of dollars," says gerontologist Ken Dychtwald, founder of the California company Age Wave and a Pied Piper of marketing to those older than...
...success of the gallows-humor approach is only one indication that the counterculture is alive and thriving on Madison Avenue. Advertisers have been using nostalgia to hawk everything from GTE phone service to the Coopers & Lybrand accounting firm to music by such '60s icons as the Beatles and Bob Dylan. In a current Chevrolet ad, a pair of '60s-style flower children morph into the proud Establishment-type owners of a Chevy Venture van. "The bad pun we use is that baby boomers will retread, not retire," says Yankelovich's Smith...
...three alumnae chosen to participate in the program are Anne Libbin, a partner in the San Francisco firm Pillsbury Madison and Sutro; Jamie Gorelick, the vice chair of the Fannie Mae Corporation and the former deputy U.S. attorney general; and Verna Myers, deputy chief of staff to the Massachusetts Attorney General...
Survived by a wife and six children, Pollander, 42, was a 17-year veteran of Com Electric and resided on Madison Ave. in Cambridge...
From the beat of the drum in colonial days to the beat of Public Enemy, Radano, visiting from the University of Wisconsin at Madison, will take students on a wide-ranging tour through Afro-American history...