Word: madison
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...sleek new camera-in-a-cell phone, you might want to think twice. There's a decent chance that these strangers are pitchmen in disguise, paid to oh-so-subtly pique your interest in their product. Their game, known as "stealth marketing," is one of several unorthodox ploys that Madison Avenue is using to get through to jaded consumers...
...clients rarely admit to using stealth methods. Certainly, it represents a small fraction of the estimated $236 billion that will be spent this year on traditional print, broadcast, radio and online advertising in the U.S. But industry experts say that outlays for alternative campaigns are growing rapidly--and that Madison Avenue has little choice but to seek new ways to push products. After tightening their belts during the recession, clients are increasingly wondering what exactly their hefty ad budgets are getting them and "demanding greater accountability," as Steve Moynihan, managing director of ArnoldMPG, puts it. "Advertising is only one part...
...love New York. It's not Shakespeare, but advertising in the '60s seemed to fuel the Zeitgeist as much as movies or music. The slogans above were the work of Mary Wells Lawrence, the original girl in the gray flannel skirt, the first woman president of a big Madison Avenue firm. Wells was the godmother of a style of advertising that was witty, irreverent and anti-authority. Her memoir, A Big Life, tells the tale of her agency, Wells Rich Greene; her ardent wooing of clients; her even more ardent love match with Harding Lawrence, the impresario of Braniff Airways...
...Author Judith Martin, a.k.a. Miss Manners, was feted at an elegant party at Eleven Madison Park by Norton, her satisfied publisher. Her next book, "Star-Spangled Manners: In Which Miss Manners Defends American Etiquette (For a Change)," will be published in November. We spoke for a while with The Divine Miss M, and found her delightful and brainy. America, she says, has the "manners of egalitarianism. We are the leaders in manners that show respect to everyone. The British have gotten good at pageantry. The pomp of royalty is fun to watch, but it doesn't go over in America...
...they try an insanity plea? It's possible. It seems Helder knew what he was doing: he reportedly called his father and left notes for his roommate, tipping them off about his crime spree; he also sent a warning letter/manifesto to the student newspaper at the University of Wisconsin-Madison. The question is whether he knew that what he was doing was wrong...