Word: madison
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That win came after Harvard held on to defeat first-year program Wisconsin (5-4-1, 3-2-1 WCHA) Friday night in Madison...
Backcountry activities have become extremely trendy, a fad that has been eagerly abetted by Madison Avenue. These days it's impossible to turn on a television or open a magazine without being assaulted by a barrage of ads that use skillfully packaged images of wilderness activities to rev the engine of consumerism. In 1851, when Henry David Thoreau declared, "In wildness is the preservation of the world," he could not have foreseen that wilderness, as an idea, would one day be used to sell everything from SUVs to soda pop. Disconcerting though this development may be, it happens to come...
...Christmas season fast approaches, dot.coms flush with cash from their stock-market offerings, are pumping money into old media and stretching the creative limits of Madison Avenue. "If you don't gain market share now, you're never going to get it," says analyst Henry Blodgett of Merrill Lynch. By the end of this year, e-commerce companies will shell out $2.5 billion on traditional advertising, according to PaineWebber. That may be just a fraction of the $80 billion U.S. ad market, but it's four times what Net firms spent in 1998. For the moment, dot.coms are actually spending...
...Madison Avenue, while enjoying the skyrocketing demand, can barely keep pace with it. Agencies that used to take two to three months to craft a corporate identity are being asked to create a winning, edgy commercial in just over a week. Online brokers Ameritrade and E*Trade, which are both in the middle of hundred-million-dollar ad campaigns, have led the way in using irreverent humor to get their message across...
...under-the-radar promotion campaign. But where Blair used the Internet, Omega employed an even more unusual grass roots: it was sold almost exclusively through--and to--the Evangelical Christian community. Crowed producer Matthew Crouch: "I feel we've identified a new consumer group that Hollywood, Wall Street and Madison Avenue don't know exists. We've primed the pump, and there will be more to come...