Word: madison
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...wasn't a hipster like William Bernbach, who tapped into youthcult with the "Think Small" campaign for Volkswagen. He wasn't an elegant rationalist like David Ogilvy, whose ads famously advised the rich that a Rolls-Royce was the sensible car to buy. He didn't even work on Madison Avenue, but in Chicago's Loop instead. But Leo Burnett, the jowly genius of the heartland subconscious, is the man most responsible for the blizzard of visual imagery that assaults us today...
...fact straighten kinky hair, consciously tapping into a racial aesthetic that favored Caucasian features over "African" physical characteristics. Such celebrities as Nat King Cole, Sugar Ray Robinson and Michael Jackson would become cases in point. Walker's products, aided by before-and-after ads that rivaled anything Madison Avenue would invent, made their way into virtually every black home...
...most-fun software I saw came from a small Madison, Wis., shop called Sonic Foundry. Sonic's new line of sound-editing programs lets you create amazing music, even if you have a tin ear. I tried Sonic's Acid Rock ($49.95), which comes with more than 500 sound clips. You can listen to any clip by simply selecting it; when you find a sound you like, slap it onto a track in the editing room. Lay down a bass line, add percussion and instrumentation--the software will even resolve the key so that everything harmonizes. What...
Though that scene isn't with us yet, it's feeling eerily close. Standards for room-to-room PC networking and the conversant appliance continue to creep toward the mainstream (and each other). Madison Avenue's trumpets blare for bold (and still overpriced) idiot-box breakthroughs like high-definition television (HDTV) and $15,000 gas-plasma sets that cling to the wall like framed art. Still, 1998 was a year for improvements...
Women will love FashionMall.com www.fashionmall.com) which carves its world up thus: Madison, Soho and Galleria. The choice for guys is more limited. The Gap's online store www.gap.com is still the easiest to navigate and the best for the basics--for kids and toddlers too. Note the free shipping through the holidays, probably to compensate for the fact that there's a Gap just around the corner...