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...physicist who in his early years as Sony America chief had been competent enough in overseeing its lucrative electronics and music businesses. The company's disastrous foray into Hollywood, however, "changed Mickey," as one Tokyo-based Sony director puts it. Schulhof's lavish spending to remodel Sony's Madison Avenue headquarters had already drawn grumbles in Tokyo. The studio, led by Jon Peters and Peter Gruber, had gone through money the way film runs through a projector. Meanwhile, Sony's hardware team lost faith in their leader...

Author: /time Magazine | Title: A NEW WORLD AT SONY | 11/17/1997 | See Source »

...scientists always agree. "Folic acid is a perfect example," says Rima Apple, a historian at the University of Wisconsin at Madison and author of Vitamania: Vitamins in American Culture. In 1989 the recommended dietary allowance for folic acid was cut from 400 micrograms for all adults to 200 micrograms for men and 180 micrograms for women, because that was the lowest amount that would stave off a nutritional deficiency. At the same time, however, new studies were showing that higher doses of folic acid could prevent crippling birth defects during pregnancy and ward off strokes and heart attacks in older...

Author: /time Magazine | Title: VITAMIN OVERLOAD? | 11/10/1997 | See Source »

...couple visiting from Madison, Wis. said they were not as accepting of the postering...

Author: By Christopher T. Boyd, CONTRIBUTING WRITER | Title: College Creates Sandwich Boards to Combat Thayer Gate Postering | 10/27/1997 | See Source »

...befits its daring mission, Central Park East Secondary School is situated in the Jackie Robinson Educational Complex at the corner of Madison Avenue and 106th Street in East Harlem. The building is stark on the outside, but inside it turns friendly, with colorful student-made ceramic tiles leading people to class...

Author: /time Magazine | Title: HOW TO TEACH OUR CHILDREN HOW TO WELL | 10/27/1997 | See Source »

SURFING FOR MADISON AVENUE'S DOLLARS...

Author: /time Magazine | Title: Techwatch: Oct. 20, 1997 | 10/20/1997 | See Source »

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