Word: madison
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Being the ultimate agent, however, isn't enough for Ovitz; he's thinking bigger, ignoring nearly all the comfortable old show business boundaries. Lately he has extended his radius of operations, scaring the bejesus out of Madison Avenue by devising two dozen smart, sexy TV spots for Coca-Cola, and he may be looking to poach other business from the ad agencies. And still he wants more. He has turned himself into the movie industry's highest-profile investment broker in the past few years, arranging the multibillion-dollar acquisitions of Columbia Pictures by Sony and MCA/Universal by Matsushita...
This is the vision that has the best minds from Madison Avenue to Silicon Valley scrambling for position at the starting gate. The telephone companies, with their switching networks already in place, want to build the superhighway and control what travels over it. The cable-TV companies, with their coaxial systems, think they should own the right-of-way. Computer companies such as IBM, Hewlett-Packard and Sun want to build the huge file servers that will act as video and information libraries. Such software companies as Microsoft and Apple want to build the operating systems that will serve...
...Ninth-ranked Wisconsin (21-12-3) boasts Jim Carey, the only goaltender in the high-scoring WCHA with a below three goals-against-average. The Badgers face Colorado College in Madison to open up its post-season play...
...ever anything else? NCAA Preseason Poll 1. Maryland (9) 149 2. HARVARD (1) 136 3. Virginia 128 4. Princeton 107 5. Penn State 105 6. Loyola (Md.) 94 7. William and Mary 87 8. Dartmouth 75 9. Lafayette 65 9. Temple 65 11. New Hampshire 35 12. James Madison 30 13. Yale 22 14. Brown 21 15. Cornell 20 Compiled by Lacrosse Magazine, with first-place votes in parentheses and total points, Ivy League teams are in boldface type...
...commercials would have been cause for celebration in the advertising industry. Describing just such an occasion last week, a pumped-up Peter Sealey, Coke's director of global marketing, said, "It was a seminal moment, like the first sustainable nuclear reaction." Maybe so, but this time it was Madison Avenue that was feeling the heat. After relying on New York's respected McCann-Erickson advertising agency (est. 1992 billings: $6 billion) for nearly 40 years, Coca-Cola had taken the unprecedented step of seeking outside help for its new campaign, tapping Creative Artists Agency, the movie industry's top talent...