Word: madison
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...such a complex, difficult thing that he's proposing," said Robert Koechley, an advocate of minority educational interests and volunteer teacher from Madison, Wisconsin. "I don't know if it's a good idea or a bad idea, but what makes me sad is that once he's gone we'll never know...
Largely absent from the movement so far are college students, who formed the nucleus of protest against the Vietnam War. "Students are the natural constituency of protest because they have the time and energy," says Gerald Marwell, professor of sociology at the University of Wisconsin -- Madison. But so far he hasn't seen much concern: "For one thing, there is no draft, so people are not so personally at risk...
...morning two years ago, a 60-year-old woman in Madison, Wis., asked her doctor what seemed like a simple question. The patient had just reached menopause and wanted to know whether she should start taking aspirin daily. She had seen newspaper and TV reports claiming that the pills lower the risk of heart attacks, and she knew such risks increase dramatically for women after they stop menstruating. "My answer was dead silence," says the woman's physician, Dr. Elizabeth Karlin, who teaches at the University of Wisconsin medical school. A week later, after scouring the literature, Karlin came...
...world. Ads portrayed proper female aspirations: to be a desirable companion, a competent cleaner, a loving mother. The women in ads found fulfillment in the supermarket aisles -- and in Maidenform bras. But as millions began to venture beyond the home in the 1970s, the images had to change. Madison Avenue's women developed minds of their own. Consider the female Honda buyer, who thinks like a man. Or Charlie, reaching out to touch someone. Even romance mirrors complex modern reality: the cute young thing in the new Johnnie Walker ad seems to be a divorced mother...
What do women want? Madison Avenue used to think soap and cake mixes. But these days, who bakes...