Word: madison
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...James Madison University...
...brightening on the horizons of the mind, the family, the workplace, the community. Everywhere their role and presence are changing. Politicians rush to court the gray vote. Corporations and charities plumb a deeply skilled, reliable labor resource among the used-to-be and not-yet-ready-to-be retired. Madison Avenue prepares to tap a vast, long-ignored market. Where once the image of the elderly was of frailty, there are now energy and curiosity, courses to take, choirs to join, diets to break, children to counsel, battles to fight, whims to follow...
...activity and prosperity of America's retirees have not gone unnoticed on Madison Avenue. There was a time when advertisers behaved as though no one past middle age ever bought anything more durable than panty hose. No more. Few marketing experts can ignore the fact that Americans over 50 earn more than half the discretionary income in the country. Magazine publishers are betting on the favorable demographics. Norman Lear's former wife Frances, 64, will next week debut Lear's, a glossy upscale bimonthly for women over 40. Major firms are forming special groups to study the senior market...
...frailer "old old," those 75 and up. There also remain grave disparities among ethnic groups. Nearly a third of elderly blacks live on less than $5,300 a year. Among black women living alone, the figure is 55%. For all the creative thinking on Madison Avenue and in corporate boardrooms on how to make use of the elderly as a resource, there still needs to be a comparable response from Washington when the aged become a burden...
...spoke about peasants with off-beat seriousness and the same mannerisms he used to talk about cigar shops on Madison Avenue. And of course, the peasants were not just impoverished, but the object of American geo-political movements. "The essence of my being to a peasant in Thailand is being an American--not by choice, but by paying taxes...