Word: madison
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Madonna strode onstage, and 15,000 fans went bats. "It feels great to be in a house full of people who care," she told the Madison Square Garden crowd. "AIDS is a strange and powerful disease. But we're more powerful." Then Madonna, who lost her "best friend," Painter Martin Burgoyne, 24, to AIDS, rocked the Garden with old songs given pertinent twists. As she sang Papa Don't Preach, the screens flashed Ronald Reagan's image; at song's end, they bore the message SAFE SEX. Everyone got the message from the concert, which raised...
Spanish-speaking Americans, currently 18 million strong, have long been a largely overlooked mass of consumers. But as many Hispanics grow more affluent, they are inspiring a Latin beat on Madison Avenue and a surge in Spanish-language advertising. More and more U.S. corporations are spending big money to woo Spanish speakers in their native tongue on radio, television and in print. Traditional English-language advertising agencies and a flock of bright, lively Hispanic firms are rushing to grab a piece of the business. Says Andres Sullivan, creative director of Mendoza, Dillon y Asociados, an eight-year-old Hispanic...
Spanish-language advertising has a new cachet on Madison Avenue. In recent years such prestigious firms as Young & Rubicam and JWT Group have added Hispanic divisions. And for the first time, TV and radio ads for the Hispanic market last month were given Clio awards, advertising's equivalent of the Oscars. One of this year's winners: a Pepsi spot produced by New York City- based Moir Productions that depicted a Hispanic boy, drumming on a Pepsi can, who eventually achieves his childhood dream of becoming a successful musician...
Britain's recent election struck many voters there as too much like an + American presidential campaign. Pollsters, Madison Avenue techniques and television played too conspicuous a role. And to what end? Margaret Thatcher won as expected, even though almost everyone agreed that Labor's Neil Kinnock had campaigned more effectively on television (causing Lady Seear, a Liberal politician, to complain, "He may be a nice man, but for a Prime Minister it's not enough to be nice. It's not enough even for a cook!"). British politicians may be learning techniques from us, but it appeared to an American...
What she cares about, has always cared about, is music. Gary Garland remembers the child Whitney, "dressed up in mother's gowns, down in the basement, singing her lungs out like she was in Madison Square Garden." At eleven, Whitney made her solo debut singing Guide Me, O Thou Great Jehovah at the local Baptist church. "I was scared to death," she recalls. "I was aware of people staring at me. No one moved. They seemed almost in a trance. I just stared at the clock in the center of the church. When I finished, everyone clapped and started crying...