Word: madison
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...that are goofy, whimsical and sometimes downright obnoxious. One of the pioneers in the field is Crazy Eddie, the New York-area consumer-electronics chain with the pitchman who raves about "insane" prices and "Christmas sales" in August. Instead of copying the slick style of the ad factories on Madison Avenue, local advertisers churn out low-budget affairs that they often write and produce themselves. Nothing is too ridiculous if it catches a viewer's attention: announcers attack water beds with chain saws or dress up like gorillas and yell, "You'll go bananas!" In some cases, these homemade...
...Wellesley; David Patent '88 Cabot House and Missoula, Mont.; Ellen R. Pinchuk '88 of Mather House and Tarzana, Calif.; Peter D. Sagal '87 of Quincy House and Berkeley Heights, N.J.; Don W. Sung '89 of Thayer Hall and San Francisco, Calif.; John P. Thompson '89 of Pennypacker Hall and Madison, Wisc.; Nathaniel S. Trumbull '89 of Holworthy Hall and Woods Hole...
...election campaign. Just two days before the balloting, however, Chancellor Fred Sinowatz urged voters to support Steyrer, suggesting that a Waldheim presidency would be a "risk" to the country's international reputation. Throughout the first round of campaigning, Waldheim showed himself to be an aggressive candidate. With a Madison Avenue flourish, he swept through the country accompanied by a dozen aides and five cars. At every stop, an entertainer was on hand to keep the waiting crowds amused, and young female supporters in white jumpsuits handed out stickers and autographed glossies of their man. On the hustings, the indefatigable former...
...promoting breakfast cereal and laundry detergent, advertising agencies often trumpet the message that giant size is the best size. Now they are embracing the bigger-is-better philosophy for themselves. Merger mania is turning Madison Avenue agencies into megashops with clients in almost every business and bases in every major world market. In the past month alone, three huge mergers involving billions of dollars in advertising have made headlines...
Merger mania sweeps Madison Avenue...