Word: madison
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These, along with several other profound questions, will not be answered in Cobo (gulp) Hall or Madison Square (gasp) Garden. So here are a few suggestions to spice up the ultimate sporting events in the country...
Imagine, if you will, Howard Cosell intoning in his inimitable manner: "The locales--Detroit's Cobo Hall, home of the hapless Pistons, and Madison Square Garden in New York, home of Sonny Werblin (the man who signed Joe Willie Namath thereby altering forever the face of football) and his corporate-athletic empire. The promoters--the national organizations some call 'the parties.' The contestants...
...Here we are at Madison Square Garden...
...strongest sign of the new acceptance of male cosmetics is the surge in male facials. At Georgette Klinger's mirror-and-chrome emporium on Manhattan's Madison Avenue, men now account for 20% of business. All day long a stream of admen, lawyers and bankers settle back in plush barber chairs to have their faces anointed and cleansed with an exotic array of creams, masks and steam baths...
Ayer has pushed hardest the latest Madison Avenue advertising trend: stressing a community experience. For AT&T this became the "reach out and touch someone" campaign, which portrays the world's largest company bringing family and friends together via long distance. The Army commercials emphasize "join the people who've joined the Army," and the message of 7 Up is that "America is turning 7 Up." So successful has the big agency been that Competitor McCabe pays it the ultimate compliment: "Ayer is like a creative little agency...