Word: madison
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...Madison, Wis. (pop. 176,100), is distinguished as the state capital, the home of the University of Wisconsin, and is a city blessed with three separately owned, competing newspapers. Madison used to have two such newspapers, but last Oct. 1 members of editorial and production unions struck both dailies, the morning Wisconsin State Journal (circ. 78,000), the afternoon Capital Times (39,000) and Madison Newspapers, Inc., the papers' shared production and business arm. The cause of the strike: automation-related layoffs and pay cuts at MNI. Although about 40% of the workers walked out, the dailies have...
...Press Connection is not your typical, antimanagement picket-line broadside. It is a full-size, 16-page weekly crowded with local news features and advertising and distributed free to 65,700 Madison-area homes. The paper's first issue scooped the competition with disclosures of a proposed local property-tax increase, and two weeks ago the Connection published an exclusive about CIA spying in Madison during the 1960s. "We had all that talent out on the streets," says Connection Editor Ron McCrea, 34, who used to be news editor of the Capital Times. "We wanted to offer the community...
...Madison Avenue, where the ad agencies are spending an estimated $7.65 billion of their clients' money on TV this year, the news was dismaying. "Nobody ever assumed that viewership would go down," observes Bill Tenebruso of Wells, Rich, Greene. "I think it's a little premature to start saying that something devastating happened to TV in 1977," says Walter Reichel of the Ted Bates agency. "But something is going...
...tell you what never fails to happen. Every year during Christmas vacation the hockey team takes a trip out West to play some of the toughest teams in the nation. And though everybody will tell you that the realcollege hockey is played in Denver, Madison. Ann Arbor and East Lansing, Harvard stakes a positive claim December-in and December-out that its ECAC team can skate and check with any college south of the Canadian border...
Rogers avoids Madison Avenue's incestuous inner circles like the plague because "most people turn out anything to make a buck." He has dared to fire big accounts like glamorous Gucci (because the Italian company wanted its luggage photographed in a certain style). He despises hard-sell advertising of the Charmin TV variety, and has no intention of growing just for growth's sake ("Anybody who says you have to branch into other fields is a dope"). All this he has accomplished with a lean, highly paid staff of just ten people. In short, Rogers is proving that the "boutique...