Word: madison
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...only did Boston have skilled players, but the roster seemed a dream conceived on Madison Avenue. Boston had as its established star Eusebio, second only to Pele at the peak of his career. There was also Ade Coker, a young, temperamental character with flashy moves, and Shep Messing '72, a top American player who led the NASL in goals-against average last year. Messing also brought the Minutemen his playboy reputation--"the Joe Namath of soccer," they billed...
...industry the billings are nothing to sneeze at; the Ford and Carter campaigns have advertising budgets that total at least $18.5 million (about $10 million of that for Ford). Perhaps in an effort to keep their smalltown, mainstream images unsullied, both candidates have avoided the sophisticated agencies of Madison Avenue. Carter's adman is Atlanta-based Gerald Rafshoon, while the Ford campaign is being handled by Bostonian Malcolm MacDougall...
...working conditions, they had no pay and poor living quarters. The Mormon Church asks that its missionaries pay for their missions themselves; if they cannot afford to live for two years in a foreign country, sponsors for the missionaries will be found to underwrite the costs. Kimball, originally from Madison, Wisc., lived in a house in South Korea for $70 a month, a fee that included room, board, and laundry. Stromberg describes the places he lived in Japan with one word: "Dumps." And though the paint may be peeling in his Quincy suite, Petersen says, "It's much nicer than...
...make speeches without a written [text] in front of him. You can't have a debate off a piece of paper." Nevertheless, many of the panelists believe Ford will benefit in the debates from his 28 years in Washington. Said Clyde Bullington, a blue-collar liberal from Madison Heights, Mich.: "Ford has the experience. Ford's been in politics longer. He knows the ropes." But many panelists believe this will be offset by Carter's legwork during the campaign. Said Alvin Harris, the black manager of a housing project in Danbury, Conn.: "Carter is more knowledgeable...
...Amazing Grace, and considers neither religion nor kinship particularly joke-worthy. While Carter does not stem-wind like a "How long O Lord?" Frank Clement or Huey Long, he is a truly Southern orator. He is given to nostalgia, imagery and hyperbole. He declared in his acceptance speech in Madison Square Garden, for instance, that the U.S. income tax structure was "a disgrace to the human race...