Word: madison
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...Bringing Madison Avenue to Moscow, a Soviet perfume factory created a new scent called "EPAS" (for Experimental Project Apollo-Soyuz); it will sell for $50.75 a bottle in Russia and $10 a bottle in the U.S. Smiles one Soviet official: "In the U.S. it will be called cologne, but here we'll call it perfume." Moscow's Yava cigarette factory is producing a new brand of smokes, "Soyuz-Apollo," that will also be sold in the U.S. Why smoke Soyuz-Apollos? Says Yava Manager Nikolai Kashtanov: "It is a great honor to pay tribute to Soviet-American cooperation...
Western feminists have their own complaints about the U.N. extravaganza. Australian Author Germaine Greer (The Female Eunuch) has denounced it as "an extension of Madison Avenue feminism" set up as if the objective were to have poor women farm workers "lay down their hoes and light up a Virginia Slim." Ms. Editor Gloria Steinem arrived in Mexico City with a similar complaint. The conference, she said, "could trivialize the women's movement. The very idea of the Year of the Woman becomes clear when we consider we don't have the Year...
...with a barrel chest and an Afro that leaps from his temples as if galvanized, he works at a pace that would exhaust most men. His 18-hour days and hundreds of phone calls a week have helped him outflank such established matchmakers as Madison Square Garden and Top Rank, Inc., a longtime promoter and closed-circuit telecaster of Ali fights. Of course he has not been hurt by the cooperation of Ali and his manager, Black Muslim Executive Herbert Muhammad, who are happy to break old traditions and deal with a black promoter...
...King recognizes that once Ali retires or loses, much of the million-dollar glamour of boxing will fade. To avoid fading with it, he is expanding into producing records, representing pro athletes and making movies. With financial backing from Arab contacts, he has even made a bid to buy Madison Square Garden. "One day I will realize I can't make every deal. That day," he intones, "has not come...
Adman William G. ("Turk") Jones decided he had had enough of the frenzied pace of Madison Avenue: "Learning to shave on airplanes," as he puts it. So he quit his job in Manhattan, sold his house in the suburbs and in 1946 moved his family to a farm in central Pennsylvania. Then he began to do what he had always wanted-plant trees. Jones had a green thumb, his seedlings thrived, and word of his tree farm began to spread. Consequently, after Pennsylvania passed a law in 1948 requiring strip miners to refill and replant the land they had ravaged...