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...Vincent Conlin Madison...

Author: /time Magazine | Title: Forum, May 12, 1975 | 5/12/1975 | See Source »

...than making a dramatic stand or picking a controversial issue to make a scientist visible. Most of the scientists that Goodell studied are masters of the art of mass communications and are frequently sought out and publicized by the press. Paul Ehrlich, for example, admits that he is using Madison Avenue techniques to sell the public on halting the population explosion. "If they can sell flavored douches," he says, "we can sell anything...

Author: /time Magazine | Title: Science: The Visible Scientist | 5/12/1975 | See Source »

...salsa picante-Spanish for hot sauce. As anyone who can tell tamales from timbales knows, salsa is guaranteed to open up nerve endings. From Boston to Miami, young Hispanics are picking up the beat. In recent years Latin music programs have been smash hits at New York's Madison Square Garden and Yankee Stadium. There is an embryonic curiosity about salsa on the pop scene too, among fans who are no longer charmed by recycled golden oldies-Bobby Vinton's Beer Barrel Polka, for example-or who prefer music that is spicy rather than electronically spacy. In March...

Author: /time Magazine | Title: Music: Enter Salsa: Some Like It Hot | 5/5/1975 | See Source »

When busing is not counter productive it is often superficial in its practical effects. The Human Rights Commission reported late last year that after ten years of busing to achieve integration, James Madison High School in Brooklyn remains internally segregated. Black and white students don't eat, play, talk, study or gather together. Students in Berkeley, California, testified before a Senate committee in 1971 that there was minimal interracial contact after three years of cross-town busing. One high school's student body president reported whites would not attend school dances or eat lunch with blacks. He said that...

Author: By Peter J. Ferrara, | Title: The Failure of Busing | 4/28/1975 | See Source »

Success has not come without problems. Editor Ketchum has had some trouble attracting big-name writers for the magazine's $200-to-$500-per-article fee. Publisher Blair has found that the local ad scene is a different place from Madison Avenue. "You don't talk about cost-per-thousand, reach and frequency," says Blair. "You talk face-to-face with a guy. If he's interested, he points to an ad and says, 'How much is that?' You say it's $90, and he answers, 'That...

Author: /time Magazine | Title: The Press: Country Slickers | 4/28/1975 | See Source »

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