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Denizens of the Windy City aren 't the only ones waking up a bit disappointed this morning; some of Madison Avenue 's best and brightest minds in advertising might be feeling as if Peyton Manning and the Colts have gotten one by them as well. After spending $2.6 million for a precious 30 seconds of airtime, most companies fell flat in their effort to entertain, engage, and perhaps even entice the 90 million-plus Bowl viewers to buy their product. Researchers at UCLA 's Ahmanson Lovelace Brain Mapping Center scanned the brains of 10 volunteers who viewed...

Author: /time Magazine | Title: Brain Scans: How Super Bowl Ads Fumbled | 2/5/2007 | See Source »

SAMUEL C. SCOTT ‘08 of Madison, Ga. and Quincy House Director of Alumni Outreach...

Author: By The Crimson Staff | Title: The Harvard Crimson proudly announces the members of its 134th Executive Board | 1/30/2007 | See Source »

...single law in a single state, but the court's distaste for the idea of solitary was clear. "The justices saw it as a form of what some people now call no-touch torture," says Alfred W. McCoy, a professor of history at the University of Wisconsin at Madison and author of the book A Question of Torture. "It sends prisoners in one of two directions: catatonia or rage...

Author: /time Magazine | Title: Are Prisons Driving Prisoners Mad? | 1/26/2007 | See Source »

COULD THINKING ABOUT THOUGHTS IN A new way affect not only such pathological brain states as OCD and depression but also normal activity? To find out, neuroscientist Richard Davidson of the University of Wisconsin at Madison turned to Buddhist monks, the Olympic athletes of mental training. Some monks have spent more than 10,000 hours of their lives in meditation. Earlier in Davidson's career, he had found that activity greater in the left prefrontal cortex than in the right correlates with a higher baseline level of contentment. The relative left/right activity came to be seen as a marker...

Author: /time Magazine | Title: The Brain: How The Brain Rewires Itself | 1/19/2007 | See Source »

With the help and encouragement of the Dalai Lama, Davidson recruited Buddhist monks to go to Madison and meditate inside his functional magnetic resonance imaging (fMRI) tube while he measured their brain activity during various mental states. For comparison, he used undergraduates who had had no experience with meditation but got a crash course in the basic techniques. During the generation of pure compassion, a standard Buddhist meditation technique, brain regions that keep track of what is self and what is other became quieter, the fMRI showed, as if the subjects--experienced meditators as well as novices--opened their minds...

Author: /time Magazine | Title: The Brain: How The Brain Rewires Itself | 1/19/2007 | See Source »

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