Word: madison
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...Madison Avenue's stock formula for a TV commercial is made up of varying parts of humor and pixy dust, with perhaps a base of fact. That formula has worked spectacularly for Dr Pepper, a fruit-flavored soft drink that has been a staple for generations in the South and Southwest, but was unknown elsewhere five years ago. Since then it has expanded nationwide, taking chunks of such sophisticated markets as New York, Chicago and Los Angeles away from Coke and Pepsi. Its chief assault has been made by an ad campaign that presents Dr Pepper...
...skit at a McGovern rally in Manhattan's Madison Square Garden last week, Showman Mike Nichols, playing an all-round expert, tried to explain the candidate's economic policy to Worried Liberal Elaine...
...dismantling the great American family fortunes. Families could no longer pass on from generation to generation the power of the Mellons or Rockefellers or Kennedys. Is that a proper aim? The philosophical debate is as old as the Republic, and it split the Founding Fathers. James Madison advocated laws that "would reduce extreme wealth towards a state of mediocrity and raise extreme indigence toward a state of comfort"-a reasonable description of McGovern's goals. Thomas Jefferson argued against perpetuation of wealth, contending among other things that the assurance of a large inheritance "sometimes does injury to the morals...
Senator George McGovern's surprising primary triumphs have left the Democratic Party somewhat divided, so McGovern Enthusiast Warren Beatty staged "Together with McGovern," his fifth fund-raising extravaganza. At prices of $5 to $100, some 20,000 people flocked to New York's Madison Square Garden, to be ushered to their seats by such notables as Paul Newman, Shirley MacLaine and Julie Christie. But Beatty's piece de resistance was the reunion of three split-up groups of stars: Peter, Paul and Mary, sounding as unified as ever; Mike Nichols and Elaine May, delivering their own deadpan...
...contemporary western, set in Prescott, Ariz., a town that hews to the traditions of the past by holding a rodeo every year even as its outskirts are being bulldozed for a housing development. Ace (Robert Preston) used to be a champ, a great bull rider who once performed in Madison Square Garden and talked to Jack Dempsey as one champion to another. Now he devotes most of his time to hustling up a stake...