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...social scientist I believe passionately in what Deutsch said, that we have "a common commitment that the truth will not be immoral." It may be that the truth is nonmoral, that the same techniques usable by Madison Avenue to sell highway deaths may be used by the Panthers to sell political awareness. But one has to have a little faith in the radical studentry of this country, whose drive to sniff out inconvenient facts from a mass of inertial archives is legendary and often very embarrassing to authority. The Cambridge Project is not at all restricted...

Author: By David I. Bruck, | Title: The Mail CAMBRIDGE PROJECT | 9/27/1969 | See Source »

Robert Downey is a filmmaker. He wrote and directed Putney Swope, a film which shows us how a cabal of black militants function in a Madison Avenue advertising agency. When this review is published, I will send it to the office where everyone who reviews Putney Swope sends their reviews. That office is on Madison Avenue...

Author: By Frank Rich, | Title: The Moviegoer Putney Swope at the Paris Cinema | 9/27/1969 | See Source »

...could argue that American English is under siege from linguistic falsehood, but euphemisms today have the nagging persistence of a headache. Despite the increasing use of nudity and sexual innuendo in advertising, Madison Avenue is still the great exponent of talking to "the average person of good upbringing"-as one TV executive has euphemistically described the ordinary American-in ways that won't offend him. Although this is like fooling half the people none of the time, it has produced a handsome bouquet of roses by other names. Thus there is "facial-quality tissue" that is not intended...

Author: /time Magazine | Title: Nation: THE EUPHEMISM: TELLING IT LIKE IT ISN'T | 9/19/1969 | See Source »

...from coast to coast. It offers seats to a wide variety of entertainment, including the U.S. Open Tennis matches in Forest Hills, N.Y., the Philadelphia Folk Festival in Old Pool Farm, Pa., the home games of six major-league baseball teams and most events at Manhattan's new Madison Square Garden. According to President John Quinn Jr., T.R.S. now sells 1,000,000 tickets a month and expects to break even by late...

Author: /time Magazine | Title: Computers: Instant Ticketing | 8/29/1969 | See Source »

...country's increasing ignorance of Latin was reflected in a question to the panel about media as a singular term and medias as a plural. Taking a swipe at Madison Avenue, Columnist Russell Baker declared: "In Latin, prefer Cicero to BBDO." Asked to rule on erratas as a plural form, Poet Donald Davidson despaired: "To think that we have lived to see the day when such a question can be asked...

Author: /time Magazine | Title: Language: A Defense of Elegance | 8/22/1969 | See Source »

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