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Proxmire, long an unclassifiable loner, is beginning to be an influential Senator. He entered the Senate in 1957 after an Ivy League education (Yale, Harvard Business School), stints on Wall Street (J. P. Morgan & Co.) and in journalism (Madison Capital Times), and three losing races for Governor. As a freshman Democrat, he had the temerity to criticize Majority Leader Lyndon Johnson as dictatorial. A liberal on most issues, he has been conspicuously economy-minded during the Kennedy and Johnson Administrations. Proxmire often chips at public-works projects and appropriations for the space program, has attacked the Government-sponsored SST (supersonic...
...founding member of Batten, Barton, Durstine & Osborn, now the nation's third largest advertising agency ($294.6 million in 1966 billings) after J. Walter Thompson and Young & Rubicam, he said his piece with punch for such corporations as U.S. Steel and General Electric. In the process, he set a Madison Avenue fashion for spare and peppy prose. For Forest Lawn cemetery, he invented the phrase FIRST STEP UP TOWARD HEAVEN. Of U.S. Steel's Andrew Carnegie, he wrote: "He Came to a Land of Wooden Towns and Left a Nation of Steel...
...well known was Barton for his books and his ad copy that he was sometimes talked of as a presidential possibility. But after losing a 1940 New York senatorial race to Democrat James Mead, he returned to Madison Avenue to run his agency for another 20 years. Once, when someone criticized his profession, Barton replied in typical fashion-by coining a phrase. "If advertising has flaws," he replied, "so has marriage...
Died. Bruce Barton, 80, dean of Madison Avenue, last surviving founder of Batten, Barton, Durstine & Osborn; of bronchial pneumonia; in Manhattan (see THE NATION...
...West and fully integrated the locals of whites and Negroes in the Deep South; they staged combative strikes in eastern mills and among the farm hands of the Midwest. They were theatrical by nature. To dramatize the issues in the 1913 general strike in Paterson, N.J., they took over Madison Square Garden for a Paterson Pageant. Massed choirs sang a funeral march as red carnations were piled on the caskets of slain strikers...