Word: madison
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...Madison...
...manufacturers of these goods are among the 127 clients of Olgivy & Mather, the Madison Avenue advertising agency which is perhaps best known as the originator of "soft sell" advertising. This is the firm that made Hathaway shirts a brand name (remember the man with the eyepatch?), put Commander Whitehead's Schweppes in gin, made Maxwell House Coffee perk in time to a jingle, and rubbed liberal quantities of Ban deodorant into the armpits of a Greek statue. Started by Olgivy with a capital of $6,000, it now has assets reportedly over $55 million and it would be a safe...
...which seems to fit the preconceived idea we have of Madison Avenue, an image which somehow includes shark skin suits, three martini lunches, ulcers before thirty, and infernal white knights charging from our television screens. It is America's fascination with this half-myth that perhaps accounts for the wide sales (400,000) of Olgivy's book. The very title, "Confessions of an Advertising Man" indicates a delicious expose, rather than a witty Robert Morse-like "how to" book. Olgivy wryly acknowledges this, saying, "It always seems to be displayed next to biographies of whores...
Football drills can get rather dull after a while, but Tyson kept himself alert by spending his days 40 stories high over Madison Avenue in Manhattan, doing construction work on the New York Life Building. It's the kind of work that adds creases to Yovicsin's brow...
Hoping to fill this slogan-gap, I recently called on my old Madison Avenue cohort, Barton Durstine, creator of such winning catchlines as "The Edsel is eternal" and "In your heart, you know he's right...