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This sort of thing is not necessarily bought by Madison Avenue, let alone by American business. Yet in dealing with their own personnel, many U.S. business firms also act on fairly fanciful assumptions and do their share of amateur psychologizing. A growing number of corporations sponsor a psychological technique known as "sensitivity training." Its goal is to make executives better able to deal with their business peers and underlings, better able to see themselves as others see them...

Author: /time Magazine | Title: Essay: POP-PSYCH, or, Doc, I'm Fed Up with These Boring Figures | 10/7/1966 | See Source »

...quieted down this year, it seemed to Impresario Gino Land! that it would be a shame to waste all those horses, women and gladiators; so he packed them all up and sent them to the U.S. for a multicity tour. Last week Landi's Festa Italiana opened at Madison Square Garden, and much to everybody's surprise, the extravaganza turned out to be a kind of 1st century Hellzapoppin...

Author: /time Magazine | Title: Spectacles: Hellzapoppin, Roman Style | 10/7/1966 | See Source »

Realizing that a glass faÇade would only allow the polyglot architecture of Madison Avenue to intrude, Breuer walled off his neighbors with concrete blinders and nearly solid walls. Controlled ventilation and artificial light may make windows obsolete, but lack of them has the drawback of inducing claustrophobia. To allow "visual contact with the outside," he added seven trapezoidal windows, including the largest on the front facade, which acts as both a signature and a beacon...

Author: /time Magazine | Title: Museums: Cliffhhanger on Madison Avenue | 10/7/1966 | See Source »

Talking to reporters in Boston, Comedian Jerry Lewis was sounding jeremiads as the new season got underway. "I have no desire to get back into TV," he said. "It's dull. It's canned. It's tasteless. It's been swallowed up by Madison Avenue. Right after the dinner hour, we hear all about underarm deodorants, bad breath, dentures. It's disgusting. There is an easy way to make it on TV-you learn their ten commandments, which start with Thou shalt kill,' 'Thou shalt lie,' 'Thou shalt be a cutthroat...

Author: /time Magazine | Title: Television: Dog Nights | 9/16/1966 | See Source »

...Madison Avenue. The moderates show equal-if more restrained-disdain for the radicals, believe that the slogan "Black power!" is meaningless in substance and pernicious in impact. If Stokely Carmichael, 25, who first popularized the cry, were not heading S.N.C.C., said N.A.A.C.P. Chief Roy Wilkins on TV's Meet the Press, he "ought to be on Madison Avenue. He is a public relations man par excellence, and he abounds in the provocative phrase." Rather than submit to the philosophy of black power, many moderates, both white and Negro, have left-or been forced from-CORE and S.N.C.C...

Author: /time Magazine | Title: Civil Rights: Pharaoh's Lesson | 9/9/1966 | See Source »

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