Word: madison
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...WINKER University of Wisconsin Madison...
...Chicago, Los Angeles, Philadelphia, Denver, San Francisco and Detroit, only five get a daily airing. And four of these-Bart of the Times, Kaselow of the Tribune, Charles Sievert of the World-Telegram and Jack O'Dwyer of the Journal-American-appear in New York City,*where the Madison Avenue column was born only 30 years...
...Dymo Scoop. Why was it born at all? Advertising is a multibillion-dol-lar industry-but that sum measures what advertisers spend, not what Madison Avenue takes home in the form of a 15% commission. The nation's 3,500 ad agencies employ 64,000. But that figure is exceeded by the U.S. population of doctors, lawyers, bankers, pharmacists and bakers-none of whom can claim a single newspaper column devoted to their professional activity...
...Total Pain." The dean of ad columnists is the Herald Tribune's Kaselow, 51, who admits: "There's not enough hard news to support a column every day." After twelve years on the Madison Avenue beat, Kaselow nonetheless manages to turn out consistently readable copy. So does the Times's Bart, a graduate of the Wall Street Journal, who took his business savvy with him to the Times. More often, though, the ad columns are pure navel-gazing, a catalogue of account changes and personnel promotions for a tiny fraternity of readers who supply the very items...
...Going, going, gone!" echoed a thousand times through the vast marble interiors of Venice's 17th century Palazzo Labia last week. Going, going, gone was another vestige of Venetian elegance, knocked down by the gondola-load to smaller-than-life nobodies representing Swiss antique dealers, dubious shops on Madison Avenue, secretive European and American collectors, and doubtless some ambassadors from small countries, intent on robbing Italy's art treasures via the diplomatic pouch...