Word: madison
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...UPPER MADISON AVENUE...
...Where the Blazed Trail Crosses the Boulevard" has long been the motto of the most deluxe sporting goods store in the U.S. and perhaps the world. The boulevard is Manhattan's Madison Avenue; the trail is one that has been blazed by kings of Belgium and Thailand, princes of Monaco and Saudi Arabia, plus Presidents of the U.S. from Theodore Roosevelt through John F. Kennedy. The store is Abercrombie & Fitch. These royalty, as well as lesser mortals, have outfitted themselves with $2,850 shotguns and $12.95 spinning reels, father-and-son boxing gloves, camel saddles, falcon hoods, cross-eyed...
...Every fall, there is one nonsensical day when the football gets even with the boys who kick it around. "Upset Saturday," it is called, and last week was it. At Madison, Wis., Ohio State punched across a touchdown with 2 min. 13 sec. to go and edged No. 2-ranked Wisconsin, 13-10. At Evanston, Ill., 150-Ib. Halfback Sherman Lewis picked off a pass for one TD, bolted 87 yds. for another, and Michigan State downed No. 9-ranked Northwestern, 15-7. North Carolina State beat Duke for the first time since 1946, 21-7, and Stanford clobbered Notre...
...self-assured David Mackenzie Ogilvy, the road to quick success on Madison Avenue was paved with good inventions. As chief of Ogilvy, Benson & Mather, which he founded 15 years ago, he has used polished presentations to woo and win blue-chip clients such as Shell Oil, General Foods, and Sears, Roebuck, and he has turned out sophisticated campaigns spotlighting the man in the Hathaway shirt and the Rolls-Royce, where "At Sixty Miles an Hour the Loudest Noise Comes from the Electric Clock." He was always ready to give an interviewer a phrase that would catch headlines, and to send...
...Advertising Man (172 pp.; Atheneum; $4.95). Confessions? Some agencies', Scot-reared Ogilvy once told an interviewer, "are like churches where there is no dogma, where they make up their own prayers. Ours is like the Catholic Church." For a man who is reputed to be one of Madison Avenue's boldest commandment breakers, his theology is surprisingly orthodox. Celebrated for his audacity and British charm, he prefers to stress basic, old-fashioned disciplines, and to show how well he knows his Americans from his experience of having worked for George Gallup and his dedication to large-scale market...