Word: madison
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...facets of U.S. life have been debated more aggressively in recent years than the phenomenon that has come to be called "Madison Avenue.'' Advertising has been condemned by misguided critics, overblown by some nervous defenders, and reflected in a cracked mirror by Hollywood. This week. TIME'S editors, in a definitive story followed by two pages of personality sketches of the twelve men on the cover, take a steady measure of Madison Avenue...
...Madison Avenue," the all-purpose handle for the advertising business, is a street named Desire that starts in Manhattan and wends into every household in the land. Americans are seeing more advertisements now-an average of 1,600 per person per day-and whether they are enjoying them less is a matter of argument. But the inescapable fact is that the pleas and promises of Madison Avenue dance before the eyes of the ordinary American whenever he reads, rides, watches television, strolls down the street or strikes a match. The $12 billion that U.S. business will spend on advertising this...
...advertising becomes more pervasive, so does debate about it. Never before have admen been so concerned about the future of their business or so nervous over charges that Madison Avenue is somehow corrupting the standards of Main Street...
Familiar as they are with its products, millions of Americans also tend to assume that they know all about the advertising business. Moviegoers have a clear impression of the nature of life on Madison Avenue: it is a combination of Sydney Greenstreet bullying Clark Gable in The Hucksters and Rock Hudson seducing Doris Day in Lover Come Back. In the public mind, the advertising business is firmly established as a grey-flannel world of three-Gibson lunches, three-button jackets, unabashed throat slicing and zany argot ("Let's smear some of this...
...stature. The backbone of the business consists of the 42 major agencies that have billings* of more than $25 million a year. These are the agencies that create the ads for the nation's major corporations and that, consciously or unconsciously, people refer to when they speak of "Madison Avenue...