Word: madison
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...figure was famous. And for one breathless moment, the 15,000 people in Madison Square Garden thought they were going to see all of it. Onto the stage sashayed Marilyn Monroe, attired in a great bundle of white mink. Arriving at the lectern, she turned and swept the furs from her shoulders. A slight gasp rose from the audience before it was realized that she was really wearing a skintight, flesh-toned gown. Then, in a sincere, Campfire Girl voice, Marilyn sang: Happy birthday to you, Happy birthday to you, Happy birthday Dear Mister President-Happy birthday to you! This...
...Give Us Your Help." The highlight of the Administration drive came when President Kennedy addressed 20,000 people-most of them elderly-at a Madison Square Garden rally. Speaking over all three major TV networks (he was granted free time on the absurd theory that his speech was nonpolitical), the President charged the A.M.A. with failure to understand the King-Anderson bill, even went so far as to equate opposition to the bill with opposition to social security. Asked he of his audience: "Come and give us your help...
Whether or not the various approaches these magazines have taken reflect the national psychology of the three nations is hard to say. If they do, Poland certainly appears the most Western (if not Madison Avenue) oriented; USSR shows that the Russians still love to distort and are no more delicate about it than they usually are; and China--ah, well, they're still inscrutable...
...their holdings. After the sale, the agency's three top officers-Chairman Frederic Papert, 35, President Julian Koenig, 40, and First Vice President George Lois, 30-will still own 105,691 shares each. Though par value of the stock will be only 30? a share, Madison Avenue speculation is that the shares sold to the public may be offered for as much as $10 apiece. That would make paper millionaires of Messrs. Papert, Koenig and Lois...
Establishing a public market for the agency's shares should also help Papert, Koenig, Lois recruit new executives by offering them stock options (which, for tax reasons, are more appealing to high-bracket executives than a straight salary boost). This is a vital consideration on Madison Avenue, where personnel changes are frequent because the only commodity an advertising agency really has to sell is talent. And at least potentially, a public stock offering has other attractions for advertising firms: it could help raise expansion capital and make it easier for an agency to merge into bigness through stock swaps...