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...peanuts." but he took it anyway. It represented another concession from what he calls "the hierarchy"-a general term he often uses to indicate all the "frat-pin boys," the college men with diplomas who make the ultimate rules by which he has to live. "All the buildings on Madison Avenue are conning towers," he says, and "any television executive must have one very important attribute: cologne...

Author: /time Magazine | Title: Movies: The Big Hustler Jackie Gleason | 12/29/1961 | See Source »

...years, The New Yorker Magazine has been either fat enough or finicky enough to indulge its stubborn allergy to Madison Avenue exaggeration in advertising. It takes such a stringent view of overstatement that it once rejected a testimonial touting a how-to-golf pamphlet which offered the duffer the utterly unnecessary suggestion that he "stay out of traps." Since Arnold Palmer had just lost the Masters tournament by landing in a trap, The New Yorker sent the copy back to the agency, along with the advice that the agency might consider sending Palmer a copy of the book...

Author: /time Magazine | Title: The Press: River Level | 12/15/1961 | See Source »

...Madison, Ohio...

Author: /time Magazine | Title: Letters: Dec. 1, 1961 | 12/1/1961 | See Source »

...polite Chinese expression with a somewhat Madison Avenue flavor. The brick is a coarse, inexpensive article that is thrown out by the speaker so that others will throw in something more valuable like jade, in the form of criticisms and suggestions. It is something like saying of an idea: "Let's put it on the train and see if it gets off at Hunan...

Author: /time Magazine | Title: Red China: The Loss of Man | 12/1/1961 | See Source »

...discussion of right-wing student political activity on the (double) standard grounds that (1) it doesn't exist and (2) it is initiated from the adult conservative community. Another article, though, reports on "The Right at NSA." This well-written piece on how the little conservatives operated at Madison amusingly conveys a sense of the Big Mission and petty opportunism that YAF hopefuls revealed at the Congress. But again, the piece falls short of analytical clarity: the broader tactics are not explored, and finally it is unclear whether YAF is being accused of attempted sabotage or usurpation...

Author: By Frederick H. Gardner, | Title: New University Thought | 11/24/1961 | See Source »

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