Word: madison
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...Friendly. The Reyno triumph was merely one more beachhead secured in an all-out Madison Avenue invasion of West Germany. Advertising in Europe's most affluent nation has risen into a billion-dollar-a-year business, up more than 300% in the past decade, and U.S. agencies are leading the field. A subsidiary of McCann-Erickson, called H. K. McCann GmbH, is now the largest advertising agency in Germany, with billings of $25 million; it has made "4711" cologne Germany's biggest TV advertiser, and pushes 30 other products ranging from Opel cars to Henkel soaps. In second...
...Media-Mann. They work up die Marketing Proposition and test it on einem Consumer Panel. If it goes over, they prepare eine Direct Mail Kampagne or perhaps TV spots, always hammering home ein guter Slogan. They then make die Presentation to der Client. And along with its catchy words, Madison Avenue has also exported many of its contagious habits. Mused one Frankfurt adman: "Not so long ago when a German ordered 'drei Martini' he meant three Italian vermouths. Now some of them are such purists they even disdain the olives...
...JAMES MADISON: COMMANDER IN CHIEF (627 pp.)-Irving Brant-Bobbs-Merrill...
Even his greatest admirers would admit that James Madison was not an imposing figure of a man. Standing only 5 ft. 6 in., the slightly built Madison appeared to be even shorter, and his face wore a look of perpetual perplexity. The shy son of a well-to-do Virginia planter, Madison early began to seek consolation in books, developed a deft, concise writing style by the time he graduated from Princeton in 1771 and set out on a career of molding men's minds rather than swaying their passions...
Friendly Neighbor. At the constitutional convention in 1787, James Madison was a quiet champion of a strong central government. His voluminous notes were by far the best record taken of the convention. When some states balked at ratifying the Constitution, Madison helped Alexander Hamilton and John Jay in writing some of the most cogent political propaganda in U.S. history-the anonymous articles called the Federalist papers...