Word: madison
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...Soviets are relying more and more on the pitchman techniques of Madison Avenue to win Western hearts and minds, particularly those in Europe caught uneasily between the two superpowers. Once invisible Soviet officials now stage on-the-record press briefings for Western reporters. The courtly spokesman for the Soviet Foreign Ministry, Vladimir Lomeiko, laces his commentary with quotes from George Bernard Shaw and deftly cuts off other Kremlin officials when they begin to bluster...
What an odd duck to have legs, as Madison Avenue puts it when a product moves briskly. The two-volume set, entitled The Inman Diary: A Public and Private Confession, has had steady sales and is going into a third printing, which for a book this size and cost is unusual. It has been reviewed favorably all over the block. David Herbert Donald, a Pulitzer-prizewinning historian, calls it "the most remarkable diary ever published by an American." The thing puts people in mind of Pepys, Proust, Rousseau, all manner of citadels of personal penmanship. There is movie talk...
What happened in Geneva was participatory summitry. Reagan went about his business as he always does in that environment, firmly rooted in Thomas Jefferson's doctrine that freedom is a God-given right and James Madison's conviction that some participants will try to corrupt freedom, but more will try to protect...
...players were thought to be insufficiently nimble, the bespectacled, 2.08 m DePaul graduate single-handedly dominated the newly formed National Basketball Association, drawing crowds, forcing the league to establish new rules (the original 1.83 m key was expanded to thwart his offensive dominance), and once prompting New York's Madison Garden officials to promote a 1949 game on its marquee as GEO. MIKAN VS. KNICKS...
Limpert’s specialty is cultivating corporate sponsors, an innovative approach in an industry that had long depended on individual benefactors. Fundraising, among other industries, became more media-savvy after the 1960s, employing the sophisticated marketing techniques of Madison Avenue to attract new donors. Limpert, with his background in advertising and public relations, was the perfect man to merge the fields...